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“Packaging for Dummies” — de-mystifying packaging
A clear series for marketers, founders and operations teams who need the language of pack without the jargon.
Insights & resources
Live material prices
These prices are not updated regularly. Please check with raw material suppliers for the latest prices. Sources: Plastic4Trade · OfBusiness
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A clear series for marketers, founders and operations teams who need the language of pack without the jargon.
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What actually counts under PPWR and EPR — and what is only a claim.
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When structure, colour and shelf blocking do the commercial work.
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When less pack is the brief, and when it is not.
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Brand-building + USP advertising + shelf-appeal + protection — in one object.
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FMCG, beauty, beverage, AlcoBev and food each fail in different ways.
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MD / CMO / CTO-R&D / IIP experts — invited sessions in their field.
Insights
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Pack quality calculator
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